Online Christmas E-Commerce Sales Get Boost from High Gasoline Prices
By: Lance Winslow
Well it looks as if it is happening just like predicted. High prices at the pump are changing the Christmas Gift buying behaviors of shoppers. Many gift givers are gratefully embraces graphics of gadgets online. They want to see the item, learn all about it and then buy it, without putting a minimum of $36.00 in their compact car to go shopping for the day or a $100.00 in their SUV to cruise around town.
This is a beautiful big bonus, but not for the bigger box retailers, as the benefit goes to those buy-online sites. It is predicted that the average families fuel and gasoline bill is up by more than $200.00 per month and that means less discretionary income to spend on the 2005 Christmas Season, in fact it seems as if the new catch term this year is “Strategic Shopping” as consumers are being much more careful with their expenditures. Indeed, we are seeing people shop online, read the insert color adds and compare and then make a choice. Often that choice is an online purchase, meaning they save the fuel and if the customer buys online early they know they can take advantage of the ‘slow boat to china’ parcel post low-rates.
This Christmas Season the rules change as Online Christmas e-Commerce Sales Sites get a huge boost from these horrifically high Gasoline Prices. Think on it, as the landscape of retail is going from big box to virtual like never before.
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