Political Research Critical for Special Interest Groups
By: Scott Perreault
Motivation and passion are the reasons a special interest group is formed. The intent of this group is to foster support for the core ideals and promote these ideals with political advocacy. All sounds good, but in practice it is not an easy task.
The first assumption is that “Our beliefs are universal”. Why not believe this standard. It is quintessential to motivation for development of the group. But what if this assumption was false. What if the reality was that a subset of the belief was held in universal esteem? This is not a bad thing; it is probably nearer to the case in most causes. It is called the moderate or middle ground.
Because most passion is extreme at its core, the fine line between being an advocate or becoming a zealot is often crossed. When this point is crossed, we see extreme behavior and rhetoric. America is comfortable in the middle ground.
Before a special interest group invests time, energy, capital and their soul into a cause, it is critical that proper research is conducted to determine the most effective phrasing to endure popular support. Once you have sold your belief to the mainstream, then you will be a position to modify and include the more extreme positions. You only have one opportunity for a good first impression. Always remember that fact of life.
Scott Perreault (http://www.scottradio.com) is a twenty-year political voice and media consultant. Currently the media advisor for the 2006 Democratic US Senate candidate in Texas and a Republican State Senate candidate in Arizona. Scott Radio conducts affordable political research to determine the effectiveness of your campaign message, issues that are current with your voting demographic, name recognition issues, and much more. (http://www.scottradio.com/csresearch.html) We put a face on research. When your staff reviews numbers, it lacks reality. We let you into the real world of your target group when you look into their eyes. You will be amazed at what you see and how your decision making process is altered from traditional research results.