We Have Modified Our Product; You Get Less And Pay More
By: Lance Winslow
Have you ever bought a food product in the store which was a good price, good portion and thought wow, I really like this. Then onto your grocery store list it goes and each time you pick up the package. Eventually it becomes something you do not even right down anymore because it actually becomes habit and you know to look for it and grab it from the shelf or two and into the wobbly shopping cart it goes.
Of course you like everyone else does this. But have you ever noticed that over the course of a four or five months the product becomes watered down or less tasty? Cheaper or fewer of the ingredients you originally really liked about it? Sometimes this is due to a seasonal shift in growing seasons and sometimes it is due to a price shift in commodities. But none of that or the company’s shareholder’s equity or quarterly profits concerns you, no sir, you want the product back the way it was.
Recently I noticed that my favorite Salsa has doubled in price; yes I know Tomato shortages in Florida, Hurricanes and such and floods in Mexico and well they just do not grow enough in California anymore to supply the market. Well, still it irks me to have my Salsa so watery, as I end up wasting too much of it and not only is the price doubled but they just do not put as much of the other good stuff in it anymore. Which I understand business and profit, but why don’t they just tell us upfront; “We Have Modified Our Product; You get less now and you pay more.”
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